Discover strategies, trends, and best practices in SMS marketing, AI messaging, and customer engagement.
This week: FCC Proposes Know-Your-Upstream-Provider (KYUP) Rules to Combat Illegal Calls, Global Regulators Converge on Identity, Safety, and Integrity for Mobile Messaging, Google Messages Lays Groundwork for RCS Cross-Platform Video Calls.
Cold dialing is dying. Recipients hit Decline before they finish reading the caller ID. Tells SMS Call Request flips the script: text first, ask permission, auto-dial only the people who say yes. The result is fewer rings, more conversations, and no Scam Likely label.
Toll-free, 10DLC, and short codes each fit different SMS use cases. Here is how to choose the right path without quoting generic prices or getting stuck in avoidable approval delays.
This week: Apple and Google Roll Out End-to-End Encrypted RCS Messaging Between iPhone and Android, FCC Publishes KYC Rules NPRM Proposing Customer Validation Requirements and $2,500 Fines, TCPA Class Actions Hit All-Time Record in March 2026, Up 19% YTD.
Tells just shipped a seven-endpoint Phone Intelligence API that turns any phone number into identity and activity signal in under a second.
This week: Apple's iOS 26.5 Brings End-to-End Encrypted RCS Between iPhone and Android, Australia's ACMA SMS Sender ID Registry Goes Live July 2026, Infobip Details RCS 4.0 Rollout and What It Means for Brands.
This week: Twilio Posts 20% Revenue Growth in Q1 2026, Raises Guidance, FCC to Seek Stronger Carrier Actions Against Illegal Robocalls, TCPA Lawsuits Surge 60% in 2025 to 2,628 Cases.
This week: Samsung Shutting Down Its Messages App in 10 Weeks, Raising RCS Concerns, iOS 26.5 to Bring End-to-End Encrypted RCS to iPhone, FCC Dismisses SpaceX Petition for Direct-to-Device Spectrum.
Picture this: a customer gets your SMS promotion, loves it, and wants to ask a quick question before they buy. So they call the number in the text. And they rea